JULIE DUFF
DANI DEAN 

"Find an inner city character filled house and make it a living, evolving botanical experience." 

What a brief and one of our all time favourite projects.  6 weeks of mushrooms, dirt, fruit, flowers, citrus bath bombs and watching things flourish (and flounder). No. 50 become the most unique combination of physical experience, event space, image studio and creative location.

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There was no expert to hire and no YouTube videos showing "how to".  This was pure problem solving until we got it right and made it grow for Society Social and Pernod Ricard.