Matt willis

Don't you just love a budget challenge?  Social videos are often the home of some of the best creative ideas but they don't always get the investment of above the line activity.

Sometimes you just need to look around at some clever partnerships to see what you can do and the team at Yell Design were the perfect to execute this.

We wanted to do more than a flat lay but not spend too much time in post on tricky animation.  The solution was some in camera trickery with paper cutouts and some sexy close up slowmo.

5 products shot across the day with stills to match and a wonderful collaboration with the agency creative as a co-director and graphic designer.